What is Cross Media Marketing?
Cross media marketing (or cross channel marketing as it’s also known) is when you deploy a communications message across different types of media. This can include print, online, social media and other digital sources.
The benefit of this approach is that you can create highly personalised campaigns more easily using both digital platforms and modern print methods, this allows for easier reporting and generally higher results. Campaigns are highly integrated, allowing your customers to interact with you in a way that’s convenient for them.