Extend Your Brand with Augmented Reality

Physical and digital experiences can be combined with Augmented Reality to create new ways of engaging customers. Featured on mainstream shows like The Apprentice, linked to the widely discussed Metaverse, and also described as ‘the future of online shopping.’
But this is more than just a trend; this is about offering more insight into your services and driving more meaningful engagement via non-invasive marketing.
Your brand would be smart to get at the forefront of this technology, and Cyan Group can help. Learn why Augmented Reality can be the perfect extension of your brand…

 

1. AR is an experience, not an ad.

 

We’re constantly advertised to online, and let’s face it; it gets annoying. We spend time waiting to skip pre-advertisements on Youtube videos, frantically quitting pop-up ads on websites, and scrolling past ads over TikTok. 

Augmented Reality isn’t so invasive. It’s an experience that the user has to choose to participate in. It doesn’t distract them or interfere with their online habits as the user has to physically engage with AR. This is an opt-in experience which can be used to inform and interact with as a form of media – not as an ad! If you’re looking to get your customers to discover more about you on a deeper level then AR can help you bridge that connection in a way that isn’t disruptive to your customers scrolling time. 

2.  Real Interaction

 

Away from the typical flatness of online media, Augmented Reality offers much deeper immersion when users have the ability to actually interact with 3D models. You can showcase your new product launches, and allow users to engage in a full 360* experience. This type of experience goes way beyond reading standard text, or hearing someone pitch it in a sponsored video. There’s an immersion factor which isn’t comparable to any other type of marketing out there. We soon get tired of long televised product advertisement and lose connection with them, in Augmented Reality, every second counts while users are in an augmented world actively engaging with your product. 

3. Purchase Decisions are spurred from AR

 

In a study by Alter Agents, they found branded AR experiences increase the likelihood to purchase, particularly in categories like home decor (73%), product personalization (73%), virtual try-on (72%) and product demonstration (70%).  

It’s not hard to understand why this is. Augmented Reality unlocks consumer confidence early as it gives users real insight into their offerings, making for a transparent and engaging sales experience. 

4. AR isn’t hard to implement

 

Augmented Reality is advanced technology, but you’ll be glad to know it isn’t rocket science to implement. AR doesn’t have to rely on QR codes, and in fact you can enable your AR feature to scan by image. For example, you’ve printed a quanity of brochures, and want to add an AR element to certain pages – all the AR software needs to know is what the page looks like in order for it to launch 3D models. Just upload an image of the page, and it’ll scan instantly.

 

Speak with a team member now about Augmented Reality. Email info@cyan-group or call 020 8843 8600.