Ideas
How to get this stuff right.
Practical guides for the people who have to brief, buy and land production work. No theory, no case studies — just the decisions that change the outcome.
Merchandise · 2 min read
How to prepare a merchandise brief that gets a useful answer
The difference between a vague request and a costed recommendation is usually four or five pieces of information.
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Packaging · 2 min read
Planning packaging around the product, the protection and the delivery
Packaging decisions made in the wrong order cost money twice: once in production, and again in damage and returns.
Campaigns · 2 min read
Coordinating print, merchandise and fulfilment for one campaign
When the elements are ordered separately, the campaign date is set by whichever supplier is slowest — and nobody is watching all three.
Packaging · 3 min read
Sustainable packaging: what it means and what to ask for
Sustainable packaging is briefed as a label and delivered as a specification. The useful conversation is about materials, not slogans.
Guides marked draft are in review and are not yet indexed
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